TikTok Data You Should Know – 

Not only is it becoming career central for tons of creators, but it’s already marketing central for brands of all sorts, especially e-commerce brands.

If you’re here, you have some idea about how important TikTok is in the marketing world.

Not only is it becoming career central for tons of creators, but it’s already marketing central for brands of all sorts, especially e-commerce brands.

Here’s the important stuff to know:

TikTok SEO

• TikTok has entered the SEO chat. They’ve done this in a lot of ways, but they’ve also straight up surpassed Google as the most used site on the internet. They’re the only entity to do that in 15 years. Read more about TikTok SEO, plus get an overall TikTok marketing strategy guide, here. 

TikTok User Engagement

• TikTok was the most downloaded app of 2021 and is on track to keep that score going for 2022 unless someone unseats them in the next 60 days.
• TikTok has 3 billion total downloads—they’re the only app to accomplish this outside Facebook-owned apps.
• TikTok has over one billion monthly active users.
• TikTok overtook Instagram last year for Gen Z engagement.
• TikTok saw a rise in engagement (across generations) in 2021 whereas Facebook, Instagram, and Twitter all saw decreases.
• TikTok is the most engaging social app in terms of time spent – outranking runner-up Pinterest by 100%.

Opportunity for Brands (Organic, TikTok Ads, & Spark Ads): 

• Brands are remembered 40% more on TikTok than on other platforms.
• 65% enjoy when creators post about products and brands (unlike sponsored influencer posts on Instagram, which saw a 40% decrease in confidence from marketers in 2021).
• 35% of TikTok users discover products and brands from creators

More Tips & Stuff You Should Know

Read more about TikTok SEO, plus get an overall TikTok marketing strategy guide, here.

Read more about TikTok’s supply chain play as they go after Shopify and Amazon, here.

We’ll keep updating this post as new research emerges, don’t you worry.

In the meantime, if you need help creating, launching, or running your TikTok marketing strategy, need a dedicated creator, or anything else when it comes to taking advantage of TikTok as a brand, hit us up. That’s, like, all we do.

 Sources and more helpful links for you data explorers:

1. https://www.businessinsider.com/tiktok-got-more-traffic-than-google-in-2021-ranking-2021-12
2. https://blog.hootsuite.com/tiktok-stats/
3. https://www.marketingcharts.com/digital/social-media-225140
4. https://www.marketingcharts.com/charts/brand-post-engagement-rates-on-social-media
5. https://www.tiktok.com/business/en-US/blog/brand-love-on-tiktok
6. https://newsroom.tiktok.com/en-us/tiktok-whats-next-report-2022
7. https://newsroom.tiktok.com/en-us/tiktok-world-2022