TikTok Data You Should Know – 

Not only is it becoming career central for tons of creators, but it’s already marketing central for brands of all sorts, especially e-commerce brands.

If you’re here, you have some idea about how important TikTok is in the marketing world.

Not only is it becoming career central for tons of creators, but it’s already marketing central for brands of all sorts, especially e-commerce brands.

Here’s the important stuff to know:

TikTok SEO

TikTok User Engagement

  • TikTok was the most downloaded app of 2021 and is on track to keep that score going for 2022 unless someone unseats them in the next 60 days.
  • TikTok has 3 billion total downloads—they’re the only app to accomplish this outside Facebook-owned apps.
  • TikTok has over one billion monthly active users.
  • TikTok overtook Instagram last year for Gen Z engagement.
  • TikTok saw a rise in engagement (across generations) in 2021 whereas Facebook, Instagram, and Twitter all saw decreases.
  • TikTok is the most engaging social app in terms of time spent – outranking runner-up Pinterest by 100%.

Opportunity for Brands (Organic, TikTok Ads, & Spark Ads): 

  • Brands are remembered 40% more on TikTok than on other platforms.
  • 65% enjoy when creators post about products and brands (unlike sponsored influencer posts on Instagram, which saw a 40% decrease in confidence from marketers in 2021).
  • 35% of TikTok users discover products and brands from creators

67% of users say TikTok inspires them to shop— even when they weren’t planning to do so.

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